Visititaly is at your service to open up the main international tourism markets. Buzzwords: trade events, customized integrated marketing strategies, valorisation of the territory, business.

For over fifteen years, VisitItaly is considered one of the most important Italian tourist promotion and marketing company.

Keeping pace with the times and adapting to the hanging needs and desires of millions of travelers, VisitItaly constantly develops new and concrete marketing strategies to shine in the age of internet and demanding international markets.

For VisitItaly local marketing and tourist promotion is a tailored process, which leads to the sectors’s success, involving all operators, from the smallest company to local councils, and the province. This is confirmed by the strength and positioning of the Visititaly brand, recognized worldwide as the first in promoting Italy.

Since its founding, VisitItaly has continued to grow rapidly, specializing in all areas of tourist promotion. Our team consists of professionals across many fields, able to use the most effective marketing and communication resources on the international tourist market, for globally integrated promotions: online, as well as print media, from web marketing to the tailor made events.

In fact, throughout our history we have created the best mix of services for the tourist world. The online VisitItaly network is made up of (the most complete portal for Italian holidays) and, (the first Swiss directories entirely dedicated to tourism) and has now reached 30.000 page views per day and 18.000 unique daily users. The VisitItaly staff is made up of web experts, journalists, graphic designers and social media manager, working alongside Italian accommodation facilities every day to ensure their success.

VisitItaly is not just online: we always participate in the most important European trade fairs: including the International Exhibition Of Swiss Lugano Holidays, the Ferien-Messe Wien in Vienna, the Ferienmesse St.Gallen St. Gallen, the Fespo of Zurich, the Reisen Hamburg in Hamburg, the of Monaco of Bavaria and Tisana for the Lugano, Locarno and MalpensaFiere venues.

Our experience also allows us to partner in two major trade fairs on the international scene: the International Exhibition by Lugano Swiss Holidays, the most important tourist fair in Switzerland, and Meeting Luxury – International Luxury Travel Exhibition in Lugano, the international event where new trends in luxury tourism are outlined. Recent events include the MITM – Mice International Trade Market in Lugano, the B2B event dedicated to business and conference tourism.

VisitItaly pays special consideration to business tourism by organizing major trade events throughout Europe: Meet Germany in Monaco of Bavaria (2011), Meet Netherlands in Amsterdam (2012), Meeting Italy in Lugano (2011, 2012, 2013, 2014, 2015) and the International Workshop, in collaboration with the Lugano Holiday Trade Fair (2016). In 2017 we are organizing VisitItaly Travel Trade Market, the only trade event entirely dedicated to the Italian market.There you will meet the greatest professionals selling the best destinations across Italy’s holiday destinations and facilities.

A comprehensive tourist and business approach without forgetting all the beauty of Italy told by the VisitItaly Tourist Guide, the most well known guide book in Switzerland and Germany for this beautiful country. In addition, with the themed B2B Series fully dedicated to Art and Culture, Country and Nature, Golf, Gourmet, and Lakes. Luxury. Sea, MICE, Mountain, Snow and winter sports, Thermal baths, SPA and Wellness.

Our story continues … Be part of it, together we can discover the wonderful Italy.


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