Where business rhymes with beautiful

VisitItaly Travel Trade Market is the trade event exclusively dedicated to the Italian market. Starring all the tourist attractions of the “Bel Paese”, which in two days of pure business, get in touch with International buyers from the most interested markets in the Italy destination, and with Italian and international trade visitors to complete the tourist demand.

VisitItaly Travel Trade Market was created and developed as the B2B marketplace of Italian tourism to find the best professionals of the field.

VisitItaly Travel Trade Market took place during the Swiss International Holiday exhibition. Also known as “iViaggiatori”, it is the largest tourism event in Italian Switzerland and in the network of the most important European trade fairs of the sector. A meeting place for over 11,000 Italian and German speaking Swiss families which, just for the holidays, generate a turnover of more than 50 million Francs.


Networking and business between professionals

The entire tourist offer of this beautiful country, hosted international buyers and Swiss and international trade visitors for two days of pure business, where Italy is the centre of the world: this is VisitItaly Travel Trade Market.

SUPPLY: VisitItaly Travel Trade Market includes all leading players of the Italian tourist scene. Select sellers from all regions will be present in order to satisfy the whole international demand, divided according to the types of accommodation and types of offers.

DEMAND: VisitItaly Travel Trade Market carefully selects buyers that come from the most interested countries in the Italian tourist offer, by areas of interest and in terms of global demand. A further careful selection ensures that every kind of buyers can find exhibitors interested in their specific tourist sector.

TRADE VISITORS: VisitItaly Travel Trade Market hosts Swiss and international trade visitors, carefully chosen among all accredited participants of the event. This ensures the high professional profile of participants, as well as their variety.


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